query question

Query question I have a table set up with MySQL on yahoo webhosting for advertisements. When a search is done through the site by zip code text results return. However, I am needing to insert a link inside certain results for clients that have paid for an ad to be linked to their company result. The question I have is; Is it possible to query the alt text that you insert with an imageex: <img src="imagename.jpg" alt text="alt text"> If so, how would I do that and how do I have links in the results of the searches. example of search results: http://www.dirtjobs.com/needresults.php Let me know if any other info is needed to answer this question. Thanks Michelle