RE: [PHP] Re: search engine optimization and php

> -----Original Message----- > From: Manuel Lemos [mailto:mlemos@acm.org] > Sent: June 8, 2004 10:54 AM > To: php-general@lists.php.net > Subject: [PHP] Re: search engine optimization and php > > Hello, > > On 06/08/2004 11:20 AM, Edward Peloke wrote: > > Just curious as to how people handle search engine optimization when > most of > > the page content is dynically built from the db. Doesn't the bots need > to > > crawl the static pages and match your keywords to actual words in the > file? > > Practically, only Google matters these days as most sites get over 70% > of leads from Google. Since Yahoo! Dropped their affiliation with Google, many, including myself and my client, have seen a significant increase in Y! refers. 70% is not the case anymore. Keeping all your eggs in one basket is a bad decision at best. > > For Google, it matters that your pages are served as fast as possible. > If your pages are taking too long to be served, Google assumes it is > causing too much load to your site and slows down giving more time > between crawls. > > There is a myth regarding the interpretation of this explanation for > Google not indexing dynamic as many site pages because of the use of URL > with query parameters (?some=thing&this=too). > > http://www.google.com/webmasters/2.html#A1 > > Query parameters is is not the reason why Google does not index so many > pages. I can demonstrate that just by let you see that Google indexes > for 700.000 pages of php.net, many of which have many query parameters: > > http://www.google.com/search?q=site%3Aphp.net > > So, do not bother with all those bogus advices telling you to use URL > rewriting because that is not what matters. What matters is that your > pages are served as fast as possible cause as less load to your server > as possible. Speed is a factor, page size is a factor but the number of query strings within a URL is why Google (and other bots) only go so deep into a site 0 for fear of getting caught in a endless loop. They are getting better, however. It's definitely not bogus information. I can get a site's pages indexed a lot quicker with URL rewriting than I can without. > > If your pages are generated with content taken from a database, you > would better use some content caching to avoid spending too much time > making repetitive database queries which is usually your site's > bottleneck. Agreed.