Tried to run PHP as shell script and got the error...

Hi! I'm trying to run PHP as a shell script but I got the error message... Source code below is ... --snip-- #/usr/local/bin/php <? echo "Hello World!!\n"; ?> --snip-- Attempt to run the file below and got the error --snip-- -=[/usr/local/bin]==>./ecbi_inquiry_pull_experian.sh Hello World!!\n ./ecbi_inquiry_pull_experian.sh: line 4: syntax error near unexpected token `?>' ./ecbi_inquiry_pull_experian.sh: line 4: `?>' --snip-- I checked to see if there's no spaces at the end on line 4 and there isn't... So, how do I get it working so I can hook up the file to the crontab. Thanks, FletchSOD