Escape Chars for MS Exchange/Outlook

I am using Ubuntu 6.06 Linux with PHP 5.1.4. I am using the phpmailer class. I set the message body to be $msgbody = $msgbody.'\r\rDate: '.$_REQUEST['date'].'\rName: '.$_REQUEST['lname'].', '.$_REQUEST['fname'].'\rReferral: '.$_REQUEST['referral'].'\rTelephone: '.$_REQUEST['tele'].'\rLoan Officer: '.$_REQUEST['lo'].'\r'; Over in theWindows world, the email takes it literally and keeps it in the message instead of giving me the desired effect. This Lead came from an Info Call\r\rDate: 20060720\rName: \rReferral: Home Buyers Seminar\rTelephone: 1-123-4567\rLoan Officer: Dave Boxer\r How can I get the CR that I want so each item is on a separate line? TIA Mike