RE: [PHP] Pirate PHP books online?
| From: | Jim Moseby | Date: | Thu, 19 Jul 2007 13:52:28 +0000 |
| Subject: | RE: [PHP] Pirate PHP books online? | ||
| Groups: | php.general | ||
| Request: | Send a blank email to php-general+get-259177@lists.php.net to get a copy of this message | ||
>
> The problem with that, though, is that a lot of publishers require
> exclusivity, so an author is bound (no pun intended) by contract not
> to publish elsewhere - including on their own website.
>
The idea of even offering an electronic version should be to drive sales for
the hard copy. Maybe offer a "Condensed Version" electronically, that has
enough content that readers can get enough of a feel for the product to
drive a buying decision. Throughout, make reference to the full version
having more complete content, complete with an "order now" link. This
method worked well for Readers Digest!
JM