make links

hello, i want to add links to the code below in wordpress ie where it says "control the world" and "read and comment only" i want to make it a link <a href="http://www.google.com" target="_self">My Link</a> <?php if (current_user_can('level_10')) : ?> <?php print "control the world"; ?> <?php elseif (current_user_can('level_6')) : ?> <?php print "read and comment only"; ?> <?php else : ?> <?php print "you gotta log-in to see the goodies"; ?> <?php endif; ?> Thanks