What do you call the end-user?

Hi gang: I can't wait for tomorrow -- so here's my off-topic post today. First question: What do you call the people who ultimately use your code? I call them the "end-user", but others have stated other terms, such as "customer" or "user". Second question: Are you concerned with their ("whomever") experience in using your code? This question transcends your code working correctly, accurately, and securely -- no need to comment on those aspects. But rather more specifically do you consider how easily your "whomever" can use your work efforts? As you may have guessed - I just attended a UX conference and they provide an interesting perspective on UX. I was wondering how php developers typically address the subject. Cheers, tedd ____________________ tedd@sperling.com http://sperling.com