Printingt Variables in Included Text

Hey, I have a website where I use header and footer files in a "includes" director to establish the header and footer of each page. They are pretty simple, mostly straight up html. The website is kind of an online magazine and what I want to do is print pull quotes out of each story. So in my file lests say index.phtml I have: <? include(/path/to/file/header.inc) ?> <? pullquote1='Test for pull quote'; pullquote2='pullquote2 text'; keywords='shdjkashd kasdj d kjdjdjasd'; title='Title of Page'; ?> <? include(path/to/file/footer.inc) ?> --- In the header file I have <? print($pullquote1) ?> It doesn't work!!! My problem is that I cannot get the variables to print in the included text. Isn't the include text run through the pre-processor? What am I doing wrong here? I want one pullquote to print in the header fil and one in the footer. I am going nuts trying to figure out what the problem is! Thanks, Jeremy