RE: [PHP] Re: [PHP-DB] E-commerce Marketing ideas??

Try this site: http://www.internetmarketingchallenge.com/ They seem to have some good information. I have yet to apply anything as I do not have a solid idea to market, but I'm learning stuff in the meantime! Dion ************************************************************************* * Dion Vansevenant * * Systems & Technology Analyst dion.vansevenant@rowecom.ca * * RoweCom Canada Tel: (519) 472-1005 * * P.O. Box 2382 Fax: (519) 472-1072 * * London, ON N6A 5A7 www.rowecom.ca * * Canada * ************************************************************************* > -----Original Message----- > From: Nick [mailto:nick@carrierworld.com] > Sent: Thursday, July 13, 2000 06:24 > To: php general mailin list; markn@alverstone.com.au; > namnguyenphp@hotmail.com > Subject: [PHP] Re: [PHP-DB] E-commerce Marketing ideas?? > > > hmmmm.. some sound marketing ideas there ;p > > btw, what do you sell ???? > > seriously, i have also been thinking recently about internet > marketing..... > and haven't thought of a way to do it efficiently yet. I agree > that spamming > is definitely a v bad idea, be it by email mail or phone. probably one of > the best way would be making sure the site is properly registered with the > search engines, esp altavista and yahoo.... after that, if the > site proposes > truly great services, i would think that word of mouth would help it on to > success, especially if you nudge that a little by targeted networking in > other mediae (magazines etc...) in the sector you are focusing on.... > > I have yet to meet an e-millionaire [keep me posted, nam !] so > i'm not quite > sure what the successful methods are. I would be quite curious to find out > whether any of the big name sites were indeed started by a single person i > his bedroom with an idea (especially the recent ones). It seems > to me all of > the new sites coming up are supported by heavy marketing campaigns which > sugests intstitutionnal/corporate backers, and as to how to get that > backing, i have no idea... but i would think that too relies more on > interpersonnal marketing as opposed to genuine talent/ideas.... ah, that's > what you get with a hyperactive stockmarket, people get carried away in > investment frenzies and forget how to distinguish good business > propositions > from bs.... mind you, do they ever ? > > if anyone has any comments/suggestions on this markeing model > please let me > know :p > > -nick > > > > > ----- Original Message ----- > From: Mark Nold <markn@alverstone.com.au> > To: 'Nam Nguyen' <namnguyenphp@hotmail.com> > Cc: <php-db@lists.php.net> > Sent: Wednesday, July 12, 2000 5:09 PM > Subject: RE: [PHP-DB] E-commerce Marketing ideas?? > > > > > > So you plan on mailing or phoning 1500 people? This will cost, and is > > regarded by a lot of people as intrusive no matter what a good deal you > are > > offering. Mailing lists and calling return rates are less than 1% for > > profesionals.. again you will end up with <15 customers for a > lot of work. > > Find some books on the subject and start reading, dont just take my > advise. > > > > Somebody suggested offering content + service for free then charging for > > advertising and better service. I've willing handed over > company cash for > > these sort of services and products because i get to use them > and evaluate > > them and the company. If you run such a site that is good and > popular you > > can even make money off advertising. This seems to be the current > > "e-business" model, time will tell how good it is. > > > > Personally i favour big products for big bucks to a few clients rather > than > > small products to millions of clients for none to little dollars. They > both > > work if you are customer focused but the former seems easier and less of > > nightmare. (Its easier to keep 3 clients very happy than > 1000000 slightly > > happy). Having said that the 'free-business' model above also fits this. > > Make a site that makes 1500 free users happy, guarenteed >1% will want > > more, and be willing to pay for it. > > > > Also consider your market, you dont want your potential customers to be > > people with few discretionary dollars. You want people with buying power > > who are willing to spend on your idea, you may find that poor colledge > > students may be unwilling to pay for the latest audio cd, but > may pay for > a > > site that allows fast and secure MP3 files out of Jamacia (hey > who knows). > > > > My suggestion is to target other business in successful sectors for > > example; Mining, Oil (is on the rise again), Goverment. > (success? but they > > have lots of money), Other dot.com successes (I know when i > make my first > > $1M ill be buying those stereo monitor gogles to play Unreal T on)... > these > > potentials have money. Always aim for the high end of these markets. > > > > Do a S.W.O.T (Strengths, Weaknesses, Oportunities, Strengths) > analysis and > > business plan. Define your goals (making money isn't the hardest part, > > keeping happy is), and expect setbacks. You _must_ also seek advise from > > others on this. Write it all out then talk to a trusted and successful > > business person. Dont trust me, talk to someone you know will be honest. > > This is important because your idea may be worth $0 to everyone else. If > > you write it all down it'll only cost you time, but if you start buying > > lists, buying postage stamps or calling 1500 people you will be spending > > your $. > > > > The best example i have is a guy who i went to school with who wanted to > > grow hydroponic asparagus. Hydroponic because its the best plant > > technology, and asparagus because he loved asparagus. Now we live in a > > fairly remote city with a very small market for high-end hydroponically > > grown asparagus. At the end of the day he had all the asparagus he could > > eat, but was broke and in debt. I always wonder if he still likes > > asparagus. > > > > Just because you like something doesnt mean everyone else will. > Also just > > because something is high tech and pretty niche doesnt mean you > can charge > > a lot for it. These are two of the 100's of common marketing > mistakes i'm > > sure you learn from a good book. (Now there's a product "Marketing for > > Geeks", "Dating and Mating for Geeks", "Fourwheel Driving for > Geeks"... i > > better go patent that one ;) > > > > I would really think about the free-site model as it will only > cost you a > > small amount set up plus your time, you get to test your idea, and you > will > > learn heaps about marketing and business on the way. You will > also be able > > to assess yourself. Get a 9-5 job (or dont quit yours yet) make your > > business work with late nights and lots of effort then the dollars will > > come your way. Most new business start with a lot of work by one person > (or > > a lot of money). > > > > > > This is sooooo off topic, but hey if anyone else is interested chime in > off > > list as ive about said all i know (wow my whole marketing experience on > one > > page... i'll have to put a hold on that "Marketing for Geeks" book.) > > > > > > mn > > > > PS: Last piece of advice, never trust advice from a mailing list!!!! I > > could be a second year marketing drop out from Toongabbie > University. Also > > never trust people who use too many exclamation marks or "quoted words". > > > > NB: I am currently looking for a co-author on the newly > announced " * for > > Geeks " series.... any takers for "Corporate Backstabbing for Geeks" or > > maybe "Sales Technique for Geeks" (also titled "Lieing your Arse Off for > > Geeks") > > > > > > > > > > Mark Nold > > markn@alverstone.com.au > > Systems Consultant > > > > Change is inevitable, except from vending machines. > > > > > > > > > > On Wednesday, 12 July 2000 11:14, Nam Nguyen > > [SMTP:namnguyenphp@hotmail.com] wrote: > > > > > > Hi Mark, > > > > > > Thanks for your information. But I think I will mail and > phone instead > > > because I have seen enough of spam and don't believe in spam either. > > > > > > I admit that I have no experience in marketing. If you have any ideas > to > > > share with me and the list, I would be very interested to know. > > > > > > Best regards, > > > > > > Nam. > > > > > > > > > > ________________________________________________________________________ > > > Get Your Private, Free E-mail from MSN Hotmail at http://www.hotmail.com > > > > > -- PHP General Mailing List (http://www.php.net/) To unsubscribe, e-mail: php-general-unsubscribe@lists.php.net For additional commands, e-mail: php-general-help@lists.php.net To contact the list administrators, e-mail: php-list-admin@lists.php.net