Please bring the conference news back
| From: | Marco Tabini | Date: | Thu, 08 Feb 2007 18:05:25 +0000 |
| Subject: | Please bring the conference news back | ||
| Groups: | php.mirrors | ||
| Request: | Send a blank email to php-mirrors+get-34149@lists.php.net to get a copy of this message | ||
All—
First of all, let me say that I am sending this e-mail after a lot of very
reluctant thought; since my company is in the business or organizing PHP
conferences, I am clearly biased and, inasmuch as I think that I am writing
objectively, I can hardly claim that as a fact.
First a quick bit of background for those not in the loop: all
conference-related news have been removed from the php.net homepage; this
was discussed briefly at various intervals on IRC, and although general
agreement had been reached that conference announcements were beginning to
clutter the homepage, no decision was taken until yesterday, when they were
abruptly removed from the home page and relegated to a separate page that
can only be reached by clicking on a link at the top of the site template.
I think this was a bad decision for a number of reasons.
The first—let me get it out in the open right away—is that it damages my
business. In all honesty, if this change hadn't affected me directly, I
wouldn't be writing this e-mail. This clearly doesn't concern anyone else
(except those who also organize PHP conferences), but it needs to be stated
to keep things in perspective.
The second is that, although my event has now lost some exposure, this is a
relatively minor problem for my organization, because we have other means to
promote php|tek and we build the cost of that promotion into our prices.
Other organizations—for example, all the non-profits that organize
conferences, like PHP Québec or the Vancouver PUG, have different goals and
probably rely on the exposure they receive through php.net much more. I
cannot and do not speak for them, but I can't imagine them popping the
bottles of champagne open right now.
Conferences matter to the PHP community, and they matter to
php.netvisitors. In the last thirty days, we have received
approximately 9,000
referrals from the various php.net mirrors—these are people who saw the
conference announcement on the homepage and clicked through to our site. It
is by no means an astronomical number, but it is certainly significant
enough to dispel any notion that the conference announcements are irrelevant
or that they do not belong on php.net in the first place.
Historically, conferences have also played a part in the growth and
increased popularity of PHP. Many core developers have had opportunity once
and again to meet face-to-face at the various events worldwide—not just
among themselves, but also with PHP users from around the globe. In turn,
conferences have helped (directly and indirectly) with spreading the word
about PHP in settings where it might have otherwise made no inroads
whatsoever. Many companies and organizations that organize conferences have
also directly supported the PHP projects by contributing either financially
or by other means.
Removing the conference announcements from the homepage wholesale and
essentially "disappearing" them from the site (if you think that the link at
the top makes everything ok, I suggest you take a look at Fitt's Law of
ergonomics and reconsider) has caused a number of (perhaps unintended)
consequences:
1. While the fact that conference announcements appeared on php.net didn't
amount to an endorsement, they certainly indicated that the PHP Group
considered them relevant to the community. Removing them abruptly and with
no explanation signals a shift in policy which, in my opinion, does not jive
with reality. To the outsider, the removal could well mean that the people
who run php.net no longer consider conferences useful, relevant or important
to the community—and that is not what I have heard from the people I have
actually spoken to.
2. Removing all the announcements also means that calls for papers are no
longer visible at all. This deprives the entire community of an opportunity
to make their voices heard, and to make an impact on the PHP world.
Ultimately, this damages PHP, simply because there is less opportunity to
promote new ideas.
3. The list of upcoming conferences currently shown in the right-hand side
bar is completely useless. All the three conferences listed on the site
right now (Vancouver PHP, OSDC Israel and UK PHP Conference) are to take
place in the next three weeks. The problem is that the decision of attending
a conference—particularly if it lasts more than a day—is hardly ever made on
a whim. It usually takes careful planning, management approval of expenses,
and so on. A list of upcoming conferences listed chronologically does not
help anyone, while the old system was, in a sense, self-regulating, since
every organizer tried to publish their announcement when they would
strategically make the most sense, rather than have them categorized by an
arbitrary algorithm.
4. There are now two news items on the main page of php.net—one is from the
beginning of November, and the other from a few days go. Even with an
announcement coming about a 5.2.1 release and an explanation of what
happened to the conference announcements (which will eventually fall off of
the main page), that gives the impression that very little happened in PHP
land since last fall. This is obviously not true—but you have to have
intimate knowledge of the going ons of the platform to know it.
5. Conference announcements have also disappeared from the RSS feed. I am
not sure how many people rely on it to get their PHP news, but they are now
cut off from knowledge of these events.
6. There is a difference between desire for action and impulsiveness. I
understand and appreciate that discussing things to death is not
constructive; however, "we talked about it on IRC for three hours" is not a
good justification for such a significant and far-reaching change. Allowing
everyone to voice their opinion—karma or no karma—before making significant
decisions has always been the norm.
All things considered, if the concern was to reduce clutter on the home
page, I think that the situation could have been handled much better. Rasmus
has mentioned that he is looking to have the site redesigned; the decision
to move conference announcements could have been made part of the redesign
and made to take place in a more organic way. Others might have suggested
workable solutions that would fit in the current design without making rash
changes that were obviously not well thought through.
On a personal note, I am very dispirited; organizing conferences is hard,
and very expensive work (you cannot fully appreciate this until you have
been asked to pay $70 for a gallon of coffee) and, while it is my day job
and obviously gives me a direct benefit, I have always felt that making
these events happen was a great way to give back to the community and to the
people who make PHP a reality. This decision feel like a huge (and
unwarranted) slap in the face—again, probably something that won't matter to
anyone other than myself, but something I wanted to get out there.
Cheers,
Marco
--
Marco Tabini
php|architect
Phone: +1 (416) 630-6202 x.666
Fax: +1 (416) 630-5057
Web: http://www.phparch.com