Re: PHP.net Identity: Logo

On 11-Oct-09, at 3:35 PM, Burka Daniel wrote:

OPTION 1 – Don't change anything. The current logo isn't that bad. The bevel is dated and corny but so what, don't rock the boat. - Daniel: I think the current logo is dated and unprofessional enough to warrant some improvement.

I have to agree. The current logo is a time-warp!

OPTION 3 – Make the current logo simpler. The type looks good, but the bevelled logo and the stroke around the type is unfortunate. Just remove the oval and let the letters speak for themselves. Less is more, right? - Daniel: This is where I'd vote. Simple, sleek, and professional. I really don't think the current type is boring – it's professional and unpretentious.

I second that vote. If we're keeping the current logo, this is what I would do. It is a vast improvement and yet still very recognizable.

OPTION 5 – Create a new logo. Run a competition, hire a design firm, or throw our own efforts behind something new. It could be as simple as new type (Meta Bold or DIN looks good for instance) or it could be a bigger rebranding like those done for Firefox or Drupal. - Daniel: This seems like a dangerous path to go down. It might ruin the continuity of PHP's identity, it could become a major distraction, and it could become fractious.

Coming into this I had grand visions for a new logo. It quickly became clear that this is not a popular idea. I'm happy to move on... still think a hicksdesign'd elePHPhant would be cool though :) Stew