Event #4481: BostonPHP:Learn Google Analytics

Date: 2010-12-15 Country: USA Category: User Group Event URL: http://www.meetup.com/bostonphp/calendar/14358834/?from=list&offset=0 Location Microsoft N.E.R.D. Center One Memorial Drive Cambridge, MA 02142 6:00 pm Learn Google Analytics Join Boston PHP and Jay Murphy as we will teach you how to add and use Google Analytics with your site. We will cover all the basics as well as how to interpret the results and make solid business decisions from the data. We will explore advanced topics like how to setup features like AdWords, Goals, and Segments. Google Analytics is free, and it gives you great insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Here is what we will cover: *Overview of Google Analytics *How to install *Review of reporting capabilities *Custom reporting capabilities *Making business decision from the reporting results *Using Adwords, Goals, and Segments If you've been wanting to better understand who is using your site, and how to make sound business decisions from analytic data - then this is for you. Agenda: 6:00 - 7:00 : Doors open, socializing, BoothCamp 7:00 - 7:15 : Announcements 7:15 - 8:45 : Presentation 8:45 - 9:00 : Questions 9:00 - ???? : Beers somewhere? -- https://master.php.net/manage/event.php?id=4481&action=approve https://master.php.net/manage/event.php?id=4481&action=reject https://master.php.net/manage/event.php?id=4481