Re: how to determine if shopping cart has been abandoned?
| From: | Daniel Guerrier | Date: | Thu, 11 Dec 2003 17:07:51 +0000 |
| Subject: | Re: how to determine if shopping cart has been abandoned? | ||
| References: | 1 | Groups: | php.general |
| Request: | Send a blank email to php-general+get-172494@lists.php.net to get a copy of this message | ||
Why not just maintain carts for users with accounts
and maintain them indefinately. Users with out
accounts can have there carts stored in a session and
will become invalid when the session expires.
--- "Chris W. Parker" <cparker@swatgear.com> wrote:
> Hey there everyone.
>
> I haven't had time much to work on my cart program
> recently but I was
> just thinking about abandoned carts and can't figure
> something out
> completely.
>
> How do you determine if a shopping cart has been
> abandoned or not?
>
> What I am thinking is that when the customer adds an
> item to their cart
> an entry is made in a db table. That means a cart is
> created, and that's
> about as far as I get. ;P
>
> Actually that's not totally true, so let me
> continue.
>
> The only reason I can think of to determine if a
> cart has been abandoned
> or not would be based on how old the shopping cart
> is. That is, when it
> was last modified (had a product
> added/modified/deleted from it). But
> who's the say that the customer that created that
> cart is not going to
> come back to the site at some point and then
> checkout?
>
> So then we have to decide how long an unmodified
> cart is considered
> abandoned as opposed to active. Let's make that time
> 1 day (24-hours).
>
> Now let's imagine that there are four abandoned
> carts in the database.
> Now what do we do? Does the program automatically
> delete the carts after
> a certain (definable) period of time, i.e. 7 days?
> OR do we allow the
> merchant to manually delete the carts at any point
> they want? And how do
> you determine your abandoned cart rate? That is, do
> I take a survey of
> the db evey week to see how many abandoned carts I
> have and then average
> those results?
>
> The problem I see is that a cart could be considered
> abandoned for 4
> days but then become active again because the
> customer has come back to
> it and has added more products to it. In this case
> I'd say it was never
> abandoned in the first place and in which case it
> would be innacurate to
> include it your abandoned cart total.
>
> WHAT TO DO?
>
> A BIT CONFUSED I AM!
>
>
>
> Thanks,
> Chris.
>
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