Re: Zend hit (Encoder price)

> You are entirely correct. However, I (personally) feel that by pricing it so > high you're targeting a very small niche market at a higher rate. Pricing it > in the "$300.00" range would not cost you that niche - but it would gain you > the "x-million" users/freelance developers. Sure, $6,000 is 20x $300, but > it's ONLY x20. When you're talking about a userbase on the 'net, x20 is > NOTHING. "Go big and expensive" seems the "old way" and "go small and > dominate the market" seems the new...um, paradigm. (Yes, I just wanted > to say that word. For all it's overuse, I think it just looks neat.) Unfortunately, it's not that simple. You haven't factored in Support costs nor administrative overhead nor... Well, I don't know what else the Marketing folks do when they figure these things out, but that's why I'm not in Marketing, eh? -- Visit the Zend Store at http://www.zend.com/store/ Wanna help me out? Like Music? Buy a CD: http://l-i-e.com/artists.htm Volunteer a little time: http://chatmusic.com/volunteer.htm