Web site translation?

Hey, what do you guys think of taking advantage of our big international doc team to translate the main web site pages as well? It is a much smaller project than translating the manual and we already have the language choosing mechanisms and everything in place. The biggest problem is figuring out whether we should try to pull the text parts out of the current pages and keep them somewhere separate, or simply clone the pages in individual /en /fr /de /ja top-level directories. -Rasmus