Re: search engines ignoring .php3 pages
| From: | Justin French | Date: | Sat, 07 Oct 2000 06:07:10 +0000 |
| Subject: | Re: search engines ignoring .php3 pages | ||
| References: | 1 2 | Groups: | php.general |
| Request: | Send a blank email to php-general+get-19019@lists.php.net to get a copy of this message | ||
Some very interesting ideas here...
I have never REALY tried to get top search engine rankings
with any of my php sites to date, BUT we did have the same
problem on a site that was totally data driven, being built
entirely on the fly through Perl.
Something like
http://domain.com.au/cgi-bin/presentation_manager.pl?$encodeSessionKey&presentation=shop&group=sewing&subgroup=needles&template=a
was a common URL, and it created two problems:
- search engine indexing
- placing links inside email newsletters resulted in most
users getting broken pages, due to word-wrapping inside
thier email clients
what did we do?
1. we had index.html as a raw html front page to the site,
with no dynamic content. it contained keywords, it
contained other metadata, we made sure that the <TITLE>
repeated some of the keywords, and made sure there was
some text (inside <h1><h2><h3>and<b> tags) hidden on
the page to further increase search engine ranking for
that page.
when the page is loaded though, it re-directs after 1
second to our cgi created site.
in other words, the one static page we did have was made
VERY search engine friendly, and used as a re-direct...
we figuried that if we had the right keywords, people
could come in through the front door.
this front page still gets good search engine results.
2. we were more worried about not being able to link back to
our site from within an email newsletter, so we created
a set of directories and re-direct files that we could
build on, that re-directed people into the shop / site
via a short URL. example:
http://www.domain.com.au/news/topic/
redirects the user into our site using the mammoth size
URLs as shown above, using a small html file with a re-
direct meta tag.
with carefull management, these redirects will stay for
ever, and will allow to direct customers / users into
the site at many key areas (we could not do this for
every page (10,000+ products, 7,000+ page), but we do
intend, long-term, to have a quick way of directing
people into the site at key entry points for each topic.
3. we then started lodging these re-direct URLs, with some
keywords and meta tags, to the major search engines.
these pages are also getting nice search engine results,
and provide excellent, quick, stable entry points into
our huge, dynamic site
there ya go, it's a bit of work, and it requires some
planning and management, but it will be a slution to your
problem.
Justin French
Creative Director
indent.com.au