Re: [PHP4BETA] Help craft PHP description

hi, Definitely any official description should focus on the application not the technology... or preferable a two para description, one covering the application and another covering the technology. The first should be fully buzzword compliant so it gets your typical magazine manager excited, and the second should be full of jargon to get your propeller heads going. I know that many will spit on the idea, but has anybody thought of trying to work out a marketing strategy for PHP? Other succesful languages (not that PHP isn't) have all had at least a marketing strategy behind them. Java got a big push in the early nineties, and Perl's creator had a definate strategy to conquor the world with perl other than just making a really good product. I remember having clients asking why we didnt rewrite everything in Java in the middle of sales presentations, and also my non IT literate friends saying "Hey have you heard about this Java thing? Its pretty good isnt it." Wouldn't it be fantastic if the first thing users/managers/clients said was "Oh you just have to do that in PHP!". Unfortunatly that would not be the results of PHP being the best language in the world, but the result of a well thought out strategy to make "PHP the product" the best in the world. mn Mark Nold markn@alverstone.com.au Systems Consultant Change is inevitable, except from vending machines. On Sunday, 14 May 2000 12:25, Michael Stearne [SMTP:mstearne@entermix.com] wrote: > I honestly think though that this would be a better description of what PHP is > then talking how to use it. I don't think telling about the syntax of PHP ( > "..which borrows syntax from C/Perl/Java....") really matters in a > description. People are more interested in if the product they are looking at > does the job they are looking to do. Who cares what the syntax is, you can > learn that, I think it should focus more on features. > > I've heard PHP descibed as an application server recently on Macromedia's > UltraDev site: > "Support for industry-standard application servers > > Build sites for robust industry servers such as Microsoft IIS, > Allaire ColdFusion, IBM WebSphere, BEA WebLogic, and > Netscape Enterprise Server. Easily extend UltraDev to > support other servers such as PHP and Tango. > " > > Why not go this route? > > Michael > > > Mark Nold wrote: > > > How about; > > > > PHP is a synergy of organisational data and customer information delivery > > system. It has extended the inline pre-processed paradigm and is now a > > powerful metaphor for template enabled proactive development. PHP is the > > core solution in meeting challenges posed by increased adoption of ERP, > > EAM, CRM and B2B E-Commerce. PHP is supported and developed by an > > continually evolving international team that out performs traditional > > bricks and morter IT companies in vision, delivery and support. PHP will be > > the key strategic component in your post Y2K business and technical > > challenges. > > > > The scarey thing is that im not sure if im serious or not... > > > > mn > > > > Mark Nold > > markn@alverstone.com.au > > Systems Consultant > > > > Change is inevitable, except from vending machines. > > > > On Saturday, 13 May 2000 12:35, R. P. Channing Rodgers, M.D. > > [SMTP:rodgers@nlm.nih.gov] wrote: > > > > Hello, > > > > > > > > The PHP 4 release is imminent [...] > > > > [...] a new description is necessary. We've come up with a proposed > > > > description, but we'd like to know if it can be made better [...] > > > > > > Andrei, > > > > > > With PHP 3, I would have wanted to add that the language was written > > > in the spirit of "little languages" like awk, but simplicity in mind, > > > but I'm not so sure that claim can be made any more with PHP4... 8^) > > > > > > How about: > > > > > > PHP is a simple but powerful cross-platform, general-purpose, open > > > source scripting language. It can be used stand-alone, but is > > > particularly well suited for Web development, and can be embedded > > > within HTML. Its syntax borrows from C, Java, and Perl. It has > > > commands providing for data manipulation, easy access to a number of > > > major databases, and important Internet protocols, and is extensible > > > via an API. It is widley used, and actively supported by a talented > > > and energetic international development and support team. Numerous > > > open source and commercial PHP-based application packages are > > > available. > > > > > > > > > Cheerio, Rick Rodgers > > > > > > > > > > -- > > PHP 4.0 Beta Mailing List <Péî”å > > è–ÕŒ‚’ wOhttp://www.php.net/version4/> > > To unsubscribe, e-mail: php4beta-unsubscribe@lists.php.net > > For additional commands, e-mail: php4beta-help@lists.php.net > > To contact the list administrators, e-mail: php4beta-admin@lists.php.net > > > -- > PHP 3 Mailing List <http://www.php.net/> > To unsubscribe, send an empty message to php3-unsubscribe@lists.php.net > To subscribe to the digest, e-mail: php3-digest-subscribe@lists.php.net > To search the mailing list archive, go to: http://www.php.net/mailsearch.php3 > To contact the list administrators, e-mail: php-list-admin@lists.php.net >