Re: [PHP4BETA] Marketing Plan was Re: [PHP4BETA] Help craft PHP description

| Mark Nold wrote: | > | > hi, | > | > Definitely any official description should focus on the application not the | > technology... or preferable a two para description, one covering the | > application and another covering the technology. The first should be fully | > buzzword compliant so it gets your typical magazine manager excited, and | > the second should be full of jargon to get your propeller heads going. | > | > I know that many will spit on the idea, but has anybody thought of trying | > to work out a marketing strategy for PHP? Other succesful languages (not | > that PHP isn't) have all had at least a marketing strategy behind them. | > Java got a big push in the early nineties, and Perl's creator had a | > definate strategy to conquor the world with perl other than just making a | > really good product. | > | | What I think is really needed for PHP is not a marketing plan, but | rather just a place with marketing information. How often when | proposing PHP have you been asked "What other companies use PHP?", or | better yet "Why not just use Microsoft's ASP, it has professional | support?", or "isn't that technology open source, that's not very | reliable, is it?" I think if you can convince Apache group to include a mini-PHP in their standard distribution, that would a big plus for PHP (and for Apache too, of course!). IIS comes with ASP, Roxen comes with its own language (Pike, I think). Yes I also like the idea that web server should be a web server and a programming language a programming language. But there is nothing wrong with the engine being in Apache standard distro which can be upgraded with the latest version or simply can be extended through shared objects (.so) which are loaded once on Apache startup, thus no affect on speed. Just came into my mind and I thought I should share the (silly probably?) idea with you guys! Enjoy! Faisal