RE: [PHP3] Re: [PHP4BETA] Marketing Plan was Re: [PHP4BETA] Help craft PHP description

A marketing strategy is basically an overall plan of where you want to go and how you will get there. This really needs to be done before any particular tactical decisions are made (like a marketing page, or tighter integration with Apache). That way you can spend your efforts and resources on tactics that will help you achieve your plan. The marketing method that seems prevalent is to make small tactical discussions that you hope will get you to your unformed goal (but i could be wrong, Rasmus et al probably have done a lot of planning). This is like you writing an application by writing the functions / methods first then trying to write and plan the whole app. Now im not saying that you cant create a great product (language or application) this way but it is less likely. In no way am i saying that a marketing plan alone would have got PHP where it is today, but i do think that a bit of strategic effort will help PHP become the giant that it deserves to be. Im looking forward to the day when a pointy haired manager asks me to rewrite all their ASP projects in PHP. Maybe we should have marketing@lists.php.net mn Mark Nold markn@alverstone.com.au Systems Consultant Change is inevitable, except from vending machines. On Sunday, 14 May 2000 2:05, Faisal Nasim [SMTP:faisal@nasim.org] wrote: > | Mark Nold wrote: > | > > | > hi, > | > > | > Definitely any official description should focus on the application not > the > | > technology... or preferable a two para description, one covering the > | > application and another covering the technology. The first should be > fully > | > buzzword compliant so it gets your typical magazine manager excited, and > | > the second should be full of jargon to get your propeller heads going. > | > > | > I know that many will spit on the idea, but has anybody thought of > trying > | > to work out a marketing strategy for PHP? Other succesful languages (not > | > that PHP isn't) have all had at least a marketing strategy behind them. > | > Java got a big push in the early nineties, and Perl's creator had a > | > definate strategy to conquor the world with perl other than just making > a > | > really good product. > | > > | > | What I think is really needed for PHP is not a marketing plan, but > | rather just a place with marketing information. How often when > | proposing PHP have you been asked "What other companies use PHP?", or > | better yet "Why not just use Microsoft's ASP, it has professional > | support?", or "isn't that technology open source, that's not very > | reliable, is it?" > > I think if you can convince Apache group to include a mini-PHP in > their standard distribution, that would a big plus for PHP (and > for Apache too, of course!). IIS comes with ASP, Roxen comes > with its own language (Pike, I think). Yes I also like the idea that > web server should be a web server and a programming language > a programming language. But there is nothing wrong with the > engine being in Apache standard distro which can be upgraded > with the latest version or simply can be extended through shared > objects (.so) which are loaded once on Apache startup, thus no > affect on speed. Just came into my mind and I thought I should > share the (silly probably?) idea with you guys! > > > Enjoy! > > Faisal > > > -- > PHP 3 Mailing List <http://www.php.net/> > To unsubscribe, send an empty message to php3-unsubscribe@lists.php.net > To subscribe to the digest, e-mail: php3-digest-subscribe@lists.php.net > To search the mailing list archive, go to: http://www.php.net/mailsearch.php3 > To contact the list administrators, e-mail: php-list-admin@lists.php.net >